Merry Christmas
December 21st 2011 POSTED BY: Ian Atkinson.

Well what a great year it's been. Ok, not for Greece or Nick Clegg or Rupert Murdoch or Osama Bin Laden. But for me, terrific. I became a dad for the first time to the amazing Daisy Boo (pictured), I had a couple of books published, I helped the agency win and grow a few of our charity accounts and I helped us win a fe... read more

Hello, no-one!
November 22nd 2011 POSTED BY: Ian Atkinson.

  I write a blog! Goodness gracious, I’d completely forgotten. And all those avid followers I’d built up have doubtless deserted me. Reluctantly relocated to read some other rude boy’s rabid ramblings. Even though my alliteration is better. So I shall write this to me, myself and I. So… me, what h... read more

Why babies try harder than you
September 5th 2011 POSTED BY: Ian Atkinson.

Babies push themselves to the limit. Take mine, for example (not literally – I’ve grown moderately fond of her). At five months old, she can’t crawl, but she wants to. Tries like her life depends on it, grunting and straining as she tries to persuade her knees to propel her forward (even though that’s physi... read more

How to Guarantee a 100% Response Rate
August 18th 2011 POSTED BY: Ian Atkinson.

Here’s a story I’ve nicked. Hey, I’m hardly the first blogger to steal someone else’s material. At least I’m admitting to it. It was told to me by a senior client the other day. He was talking about the nature of good deeds: of ‘doing charity’, if you like. And what fundraisers all talk about a... read more